The Rise of Shopper Marketing Spurs Measurement Research Efforts The world’s biggest media research firm, Nielsen Co., announced pilot results of the In-Store Prism initiative – or ‘essentially a ratings system for in-store media and...

Putting an end to the confusion as to ‘how to classify digital boards and whether or not they should be allowed’, the Federal Highway Administration recently ruled that digital billboards are permissible and are not “flashing” or...

This may change the way the subway systems look around the world, once the technology is sorted out. CBS Outdoor is starting a trial of a technnology that will replace traditional posters opposite the platforms in the London Underground with...

More Bad News for Newspapers, Good Outlook for Outdoor and Internet: New Research Data Newspapers’ share of the global advertising market will decline to 26.2% by 2009 from 29.0% in 2006. These numbers were revealed by a new study conducted by the...

I have updated my old ‘digital signage versus other media’ comparison doc. Apparently, quite a few people told me they found it useful in the process of selling the concept of digital signage advertising to new media buyers and...

Question From a Reader: How Do You Price Your Digital Signage Ad Space? October 10th, 2007 Nurlan Urazbaev Darin Gilstrap posted this great question: “BroadSign Bloggers: Since there are several media math formulas currently being...

RSS Feeds for this blog October 10th, 2007 Nurlan Urazbaev Fabio Aversa asked about the RSS feeder. Fabio, you can find the RSS feeds links at the top of the right-hand side column of the Home page, under the heading: Subscribe to...

  A surge in digital media and marketing deals has driven ‘merger and acquisition activity in media to a record this year,’ according to Jordan Edmiston Group, a New York investment bank, as The Wall Street Journal reported...

“MORE THAN $36 BILLION IN annual advertising on broadcast and cable TV networks rides on estimated audience measurements from third parties,” writes Diane Mermigas, editor-at-large at MediaPost, in MediaDailyNews. Her point is that all this...

Have your say: or ask your question Post your own question to BroadSign, and the person with the right expertise will answer it. I will also post it for discussion. You can also send us your comments/questions at: blog|at|broadsign|dot|com . 7...